Honestly, I think that the UFC did not need to put this match on. I know the UFC is probably doing this to generate money, due to Couture being a fan favorite and a great Pay Per View Draw.
There's really nothing for Machida to gain from this but he has the most to lose from it. Losing to Couture may mean that he gets cut. If not, he goes down the light heavyweight ladder. Winning this fight doesn't really put him to top contention or anywhere near it. Beating Couture maybe an accomplishment only for Lyoto.
Couture is not a top light heavyweight despite having a 3 fight winning streak. He's beaten Brandon Vera, Mark Coleman, and James Toney. None of them having a significance in the division. Especially defeating Toney, which was kind of like a sideshow fight. Couture has the most to gain from this, if he wins, he can continue fighting top tier fighters if he chooses to. He may retire, but who knows. Losing does not do anything for him since, hes getting older and older, people will not be surprised if he did.
Bottom line: Its a great way to draw more attention to the card and build the fight card up.
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